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Reputation Analysis Metrics

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This page describes the main metrics you can use in the Reputation Analysis results.

You can use these metrics:

 

Metric NameFormatDescription
@domainfree text Domain name used by this email address. The text to the right of the @ sign.
Action Summarylist of available valuesA brief summary of events that happened for this email.
Action CaptchaTrue/FalseHas the user of this email address ever submitted an image Captcha form?
Action Captcha AuthorizedTrue/FalseHas the user of this email address ever submitted a non-blank response on a Captcha field?
Action Feedback FormTrue/FalseHas the user of this email address ever submitted a Feedback Form?
Action File DownloadTrue/FalseHas the user of this email address ever performed an Action File Download?
Action File UploadTrue/False Has the user of this email address ever uploaded a file to a form?
Action Image ViewTrue/FalseHas the user of this email address ever performed an Action Image View?
Action Login AuthorizedTrue/FalseHas the user of this email address ever submitted a Login Form with both a User and Password?
Action Login FormTrue/FalseHas the user of this email address ever submitted a Login Form?
Action Login UserTrue/FalseHas the user of this email address ever submitted a User field on a Login Form?
Action PasswordTrue/FalseHas the user of this email address ever submitted a Password on a Login Form?
Action Smart AttachmentTrue/FalseHas the user of this email address ever arrived at a landing page due to an interaction with a Smart Attachment?

Action Smart Attachment Runnable

True/FalseHas the user of this email address ever arrived at a landing page by Running/Executing a Smart Attachment EXE or macro?
Action Unsubscribe FormTrue/FalseHas the user of this email address ever submitted an Unsubscribe form?
ActiveTrue/FalseIs this email address available for campaigns?
Address Booklist of available valuesName of the address book containing this address entry.
Address Book #list of available valuesNumber of the address book containing this address entry.
AnonymizedTrue/FalseHave the details of this email address entry been deactivated and replaced with Anonymous data?
Bounce NoticeTrue/FalseHas the email address ever received a Bounce Notice?
Cityfree textThe geographic City corresponding to this email address entry.
ClickedTrue/False
Has the user of this email address ever clicked on a link?
Companyfree textOrganization associated with this email address book entry. 
Countryfree textGeographic Country corresponding to this email address book entry.
Custom FieldsvariableCustom email address attributes used for advanced campaign targeting and analysis.
Delivery Delayed NoticeTrue/FalseHas the user of this email address ever received a Delivery Delayed Notice?
Delivery Status NoticeTrue/FalseHas the user of this email address ever received a Delivery Status Notice?
Email Addressfree textPhysical Address value in the email address record.
Email Address #list of available valuesA system-assigned unique record identifier.
Email Address LockedTrue/False

If the email address is scheduled or has been sent emails, it is locked by the system and importing is disabled.  

FW: Incident ResponseTrue/FalseHas the user of this email address ever forwarded an email to an approved Incident Response Repository?

First Name

free textFirst name associated with the contact email address.
Full Namefree textComplete name associated with the contact email address, usually consisting of the first and last name, but can also include a middle name. 
Language Codefree textLanguage Code, typically the ISO language/region code, corresponding to this email address book entry.
Last Namefree textLast name associated with the contact email address. 
Last Updated calendar dateLast time this entry was updated by either manual or automated processes, specified as a range from at least to at most.
Mobile Phonefree textPhone number that can be used for text messaging tests. 
Name Suffixfree textName suffix (like Jr. or Sr.) associated with this email address.
Organization Areafree textPart of the organization, like department or division, corresponding to the email address entry.
Organization Levelfree textTitle or management level corresponding to the email address entry.
Organization Tenurefree textHow long the user of this email address has been with the organization. Can be numerical or alphabetical entry.
Out of Office NoticeTrue/FalseHas the user of this email address ever received an Out of Office Notice?
Personal Titlefree textTitle associated with the contact email address, such as Dr., Mr., Ms., and so on.
Phonefree textPhone number associated with this contact email address that can be used to receive voice messaging.
Regionfree textGeographic region where the email address is located, like EMEA or Northeast. You can also choose to use ISO region codes.
RepliedTrue/FalseHas the user of this email address ever replied to a campaign?
RestrictedTrue/FalseThis field is no longer used and will be removed in a future release.
Scheduled Outbound EmailTrue/FalseHas the user of this email address ever been scheduled in an outbound email campaign?
Sender Address Verification NoticeTrue/False Has the user of this email address ever received a Sender Address Verification Notice?
Sent Outbound EmailTrue/FalseHas the user of this email address ever been sent an outbound email?
Site/Locationfree textDescriptor for the location of the email address, like Manufacturing or Downtown Branch.
Sourcefree textThe source of the email address. This field can be an Open Source Intelligence source or perhaps data from human resources or a response from a certain marketing campaign.
Statefree textGeographic state corresponding to the email address entry.
Street Addressfree textGeographic street address corresponding to the email address entry.
Timezonefree textTime zone associated with this contact email address.
Total Event Pointsfree textPoints associated with this email address, as described in Points Manager, specified as a range from at least to at most.

Training Completed

True/FalseHas the user associated with this email address ever completed a Training Challenge?
Training PassedTrue/False Has the user of this email address ever received a passing grade on a Training Challenge?
Training StartedTrue/False Has the user of this email address ever clicked on an Online Training Challenge?
Unsubscribed ClickedTrue/False Has the user of this email address ever clicked on an Unsubscribe link?
Zip Codefree textZip or other postal code for the geographical address corresponding to the email address entry.

 

Domain name used by this email address. The text to the right of the @ sign.