This page describes the main metrics you can use in the Reputation Analysis results.
You can use these metrics:
- to add to custom column layouts, as described in Working with Results Tables.
- to make custom reports in the Summary Fields, as described in How to Create Custom Reports.
- in the Filter in the left panel to locate specific records within Outbound Analysis results, as described in Working with Results Tables.
Metric Name | Format | Description |
---|---|---|
@domain | free text | Domain name used by this email address. The text to the right of the @ sign. |
Action Summary | list of available values | A brief summary of events that happened for this email. |
Action Captcha | True/False | Has the user of this email address ever submitted an image Captcha form? |
Action Captcha Authorized | True/False | Has the user of this email address ever submitted a non-blank response on a Captcha field? |
Action Feedback Form | True/False | Has the user of this email address ever submitted a Feedback Form? |
Action File Download | True/False | Has the user of this email address ever performed an Action File Download? |
Action File Upload | True/False | Has the user of this email address ever uploaded a file to a form? |
Action Image View | True/False | Has the user of this email address ever performed an Action Image View? |
Action Login Authorized | True/False | Has the user of this email address ever submitted a Login Form with both a User and Password? |
Action Login Form | True/False | Has the user of this email address ever submitted a Login Form? |
Action Login User | True/False | Has the user of this email address ever submitted a User field on a Login Form? |
Action Password | True/False | Has the user of this email address ever submitted a Password on a Login Form? |
Action Smart Attachment | True/False | Has the user of this email address ever arrived at a landing page due to an interaction with a Smart Attachment? |
Action Smart Attachment Runnable | True/False | Has the user of this email address ever arrived at a landing page by Running/Executing a Smart Attachment EXE or macro? |
Action Unsubscribe Form | True/False | Has the user of this email address ever submitted an Unsubscribe form? |
Active | True/False | Is this email address available for campaigns? |
Address Book | list of available values | Name of the address book containing this address entry. |
Address Book # | list of available values | Number of the address book containing this address entry. |
Anonymized | True/False | Have the details of this email address entry been deactivated and replaced with Anonymous data? |
Bounce Notice | True/False | Has the email address ever received a Bounce Notice? |
City | free text | The geographic City corresponding to this email address entry. |
Clicked | True/False | Has the user of this email address ever clicked on a link? |
Company | free text | Organization associated with this email address book entry. |
Country | free text | Geographic Country corresponding to this email address book entry. |
Custom Fields | variable | Custom email address attributes used for advanced campaign targeting and analysis. |
Delivery Delayed Notice | True/False | Has the user of this email address ever received a Delivery Delayed Notice? |
Delivery Status Notice | True/False | Has the user of this email address ever received a Delivery Status Notice? |
Email Address | free text | Physical Address value in the email address record. |
Email Address # | list of available values | A system-assigned unique record identifier. |
Email Address Locked | True/False | If the email address is scheduled or has been sent emails, it is locked by the system and importing is disabled. |
FW: Incident Response | True/False | Has the user of this email address ever forwarded an email to an approved Incident Response Repository? |
First Name | free text | First name associated with the contact email address. |
Full Name | free text | Complete name associated with the contact email address, usually consisting of the first and last name, but can also include a middle name. |
Language Code | free text | Language Code, typically the ISO language/region code, corresponding to this email address book entry. |
Last Name | free text | Last name associated with the contact email address. |
Last Updated | calendar date | Last time this entry was updated by either manual or automated processes, specified as a range from at least to at most. |
Mobile Phone | free text | Phone number that can be used for text messaging tests. |
Name Suffix | free text | Name suffix (like Jr. or Sr.) associated with this email address. |
Organization Area | free text | Part of the organization, like department or division, corresponding to the email address entry. |
Organization Level | free text | Title or management level corresponding to the email address entry. |
Organization Tenure | free text | How long the user of this email address has been with the organization. Can be numerical or alphabetical entry. |
Out of Office Notice | True/False | Has the user of this email address ever received an Out of Office Notice? |
Personal Title | free text | Title associated with the contact email address, such as Dr., Mr., Ms., and so on. |
Phone | free text | Phone number associated with this contact email address that can be used to receive voice messaging. |
Region | free text | Geographic region where the email address is located, like EMEA or Northeast. You can also choose to use ISO region codes. |
Replied | True/False | Has the user of this email address ever replied to a campaign? |
Restricted | True/False | This field is no longer used and will be removed in a future release. |
Scheduled Outbound Email | True/False | Has the user of this email address ever been scheduled in an outbound email campaign? |
Sender Address Verification Notice | True/False | Has the user of this email address ever received a Sender Address Verification Notice? |
Sent Outbound Email | True/False | Has the user of this email address ever been sent an outbound email? |
Site/Location | free text | Descriptor for the location of the email address, like Manufacturing or Downtown Branch. |
Source | free text | The source of the email address. This field can be an Open Source Intelligence source or perhaps data from human resources or a response from a certain marketing campaign. |
State | free text | Geographic state corresponding to the email address entry. |
Street Address | free text | Geographic street address corresponding to the email address entry. |
Timezone | free text | Time zone associated with this contact email address. |
Total Event Points | free text | Points associated with this email address, as described in Points Manager, specified as a range from at least to at most. |
Training Completed | True/False | Has the user associated with this email address ever completed a Training Challenge? |
Training Passed | True/False | Has the user of this email address ever received a passing grade on a Training Challenge? |
Training Started | True/False | Has the user of this email address ever clicked on an Online Training Challenge? |
Unsubscribed Clicked | True/False | Has the user of this email address ever clicked on an Unsubscribe link? |
Zip Code | free text | Zip or other postal code for the geographical address corresponding to the email address entry. |
Domain name used by this email address. The text to the right of the @ sign.