Benchmark Results enable you to look at click rates and login activity based on industry, email template used, and category. These benchmarking statistics can help you decide, for example, which type of template to use for your industry, based on their past click rate or login activity success with other organizations in your industry.
Industry categorization is achieved by using organizations' standard NAICS (North American Industry Classification System) codes.
To work with Benchmark Results:
- Navigate to Results > Benchmark Results.
In the left panel, select appropriate filters, for example an NAICS Industry Sector or
NAICS Code. If you select an individual email template that you have used in a current or previous campaign from the filter panel, you can easily see how you rank against others in your industry.
Select Click Rate by Industry to view the click rate of all campaigns by NAICS industry sector, like
Health Care and Social Assistance.
Select Click Rate by Category to view the click rate of all campaigns in all sectors, by category or email template category, like
Select Click Rate by Email to view the click rate in all sectors, in all categories, by specific campaign, like
Online Bank Security Notice.
- Select the Detail tab for an overview of the results.