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Barracuda PhishLine

Outbound Analysis Metrics

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This page describes the main metrics you can use in the Outbound Analysis results.

You can use these metrics:

 

Metric Name Format Description
Action Summary list of available values A brief summary of events that happened for this email.
Activity True/False At least one web-based activity was triggered from this outbound email message.
Activity Captcha True/False At least one Captcha was submitted with information from this outbound email message.
Activity Feedback Form True/False At least one Feedback Form was submitted with information from this outbound email message.
Activity Feedback Message True/False At least one Feedback Form Message field was submitted with information from this outbound email message.
Activity Feedback Sender True/False At least one Feedback Form Sender field was submitted with information from this outbound email message.
Activity Feedback Topic True/False At least one Feedback Form Topic field was submitted with information from this outbound email message.
Activity File Download True/False At least one File Download was performed with information from this outbound email message.
Activity File Upload True/False At least one File Upload was submitted with information from this outbound email message.
Activity FW: Incident Response True/False At least one copy of this email was forwarded to an approved incident response repository.
Activity Image View True/False At least one Image was downloaded with information from this outbound email message.
Activity Login Form True/False At least one Login Form was submitted with information from this outbound email message.
Activity Login Form Password True/False At least one Login Form Password was submitted with information from this outbound email message.
Activity Login Form User True/False At least one Login Form User field was submitted with information from this outbound email message.
Activity Smart Attachment True/False At least one Smart Attachment link was followed for this email.
Activity Unsubscribe Form True/False At least one Unsubscribe Form was submitted with information from this outbound email message.
Address Book Category list of available values The current address book category.
Address Book Name list of available values Current address book name.
Adhoc Click Count numeric value Ad hoc click count for the specified date range accross all campaigns.
Adhoc Click Count Risk Category auto-calculated text value Risk category calculated by the ad hoc click count utility.
Bounced True/False After sending the email, a server explicitly replied that the email bounced or otherwise was undeliverable.
Campaign # list of available values Campaign number.
Campaign Category list of available values Campaign category.
Campaign Cutoff Date calendar date Current campaign cutoff date.
Campaign End Date calendar date Current campaign end date.
Campaign Intent list of available values Objective of the campaign.
Campaign Lifecycle Status list of available values System assigned status of a campaign, used for reporting.
Campaign Name list of available values Campaign name.
Campaign Start Date calendar date Current campaign start date.
Campaign Type list of available values Type of campaign – for example, Email Campaign or Portable Media Campaign.
Clicked True/False At least one Landing Page was accessed with information from this outbound email message.
Custom Fields variable Custom email address attributes used for advanced campaign targeting and analysis.
Email Address free text Physical Address value in the email address record.
Email Address @domain list of available values Domain name used by this email address. The text to the right of the @ sign.
Email Address Active True/False Is the current email address record active?
Email Address Anonymized True/False Has the email address record been anonymized?
Email Address City free text City value for the email address record.
Email Address Company free text Company value for the email address record.
Email Address Country free text Country value for the email address record.
Email Address First Name free text First Name value for the email address record.
Email Address Full Name free text Full Name value for the email address record.
Email Address Id Total Event Points free text Total sum of Event Points accumulated by this Email Address ID.
Email Address Language free text Language value for the email address record.
Email Address Last Name free text Last Name for the email address record.
Email Address Mobile Phone free text Mobile field value for the email address record.
Email Address Name Suffix free text Name Suffix value for the email address record.
Email Address Personal Title free text Personal Title value for the email address record.
Email Address Phone free text Phone value for the email address record.
Email Address Region free text The region value for the email address record.
Email Address Restricted True/False This field is no longer used and will be removed in a future release.
Email Address Site free text Site value for the email address record.
Email Address Source free text Source value for the email address record.
Email Address State free text State value for the email address record.
Email Address TimeZone free text Timezone value for the email address record.
Email Address Zip free text Zip code value for the email address record.
Email Server # list of available values Number of email server used to send this email.
Email Server Name list of available values Name of email server used to send this email.
Email Server Type list of available values Type of email server used to send this email.
Email Template # list of available values Autogenerated number of email template used in this campaign.
Email Template Category list of available values Category value for the email template record.
Email Template Enable Inline Images list of available values Are Inline Images enabled in the email template record?
Email Template Name list of available values Name of email template used in this campaign.
Email Template Type list of available values Email Template Type – Email or Removable Media.
First Click Minutes list of available values Number of minutes between the time this message was sent and the Page View.
First Click Time calendar value Time of the first Page View for this outbound message.
First Report Minutes free text Number of minutes between the time this message was sent and the first Incident Response.
First Report Time calendar value Actual time that the first Incident Response was received for this outbound message.
First Training Started list of available values First training started for this outbound message.
List of Training Started free text List of each training that was started for this outbound message.
Locked True/False Is the outbound message locked to prevent delivery attempts?
Message # free text A globally unique message identifier.
Message Type list of available values Type of message that will be sent, used to filter between test messages and other types.
Minutes Spent on Landing Page free text Number of minutes user spent on the Landing Page for this outbound email.
Multi Clicker True/False User accessed the Web Page from the email more than one time.
Operating System List list of available values List of operating systems detected on user's device when the web page was accessed.
Organization Area free text Current Organization Area in the email address record. (For example, department, division, company.)
Organization Level free text Current Organization Level in the email address record. (For example, title or management level.)
Organization Tenure free text Amount of time the person associated with the email address has been part of the organization. Expressed as numbers or words.
Out of Office True/False At least one Out of Office email reply was received as a response to this outbound message.
Plan list of available values Plan assigned to the campaign associated with the data.
Plan # list of available values Plan number assigned to the campaign associated with the data.
Program Term Group free text Program term group to which this participant belongs.
Program Term Level free text Program term level of this participant when this address was used.
Reply or Action Detected True/False Was there at least one Reply or web-based Action related to this outbound message?
Reply Received True/False Was there at least one email reply received that corresponded to this outbound message?
Reputation Training Completed True/False Has the user associated with the Email Address ever completed a Training Challenge?
Reputation Training Passed True/False Has the user associated with the Email Address ever received a passing grade on a Training Challenge?
Reputation Training Started True/False Has the user associated with the Email Address ever started an Online Training Challenge?
Seconds Spent on Landing Page free text /number Number of seconds user spent on the Landing Page for this outbound email, specified as a range from at least to at most.
Send After calendar value All unlocked, unsent messages will attempt delivery some time after the Send After date and time, specified as a range from at least to at most.
Send After Time Zone free text The Send After date/time, in the context of the Schedule Based Upon setting.
Send Attempt In Progress True/False A Send Attempt is currently in progress.
Send Attempts list of available values Number of Send Attempts tried so far, specified as a range from at least to at most.
Send Date calendar value Actual date of the last delivery attempt, specified as a range from at least to at most.
Sender Address Verification True/False At least one Sender Address Verification email reply was received as a response to this outbound message.
Sent True/False Has the outbound message delivery already been attempted without server errors?
Status list of available values Status of the outbound email message.
Subject list of available values Subject of the outbound email message.
Term Chronic Clicker list of available values User associated with this email address has clicked on the link in every sent message within the reporting term.
Term Click Count free text /number Count of messages sent to this email address with at least one click within the rolling term, specified as a range from at least to at most.
Term Click Rate % free text / percent Percentage of messages sent to this email address with at least one Page View within this rolling term, specified as a range from at least to at most.
Term Consecutive Clicker list of available values User associated with this email address has clicked on the link in more then one consecutively sent message within the reporting term.
Term Date calendar value Date used to determine the Term.
Term Multi Clicker list of available values User associated with this email address has more than one Term Page Views Counts.
Term Name list of available values Term used by this message.
Term Reported Count free text /number Count of messages sent to this email address with at least one FW: Incident Response within the rolling term, specified as a range from at least to at most.
Term Reported Rate % free text /percent Percentage of messages sent to this email address with at least one FW: Incident Response within this rolling term, specified as a range from at least to at most.
Term Targeted Message Count free text /number

Count of messages sent to this email address within the rolling term where the campaign intent is to test, specified as a range from at least to at most.

Term Training List free text List of training that has been completed by this email address within the rolling term.
To free text Receiving address for this email.
Total Event Points list of available values Total event points for this outbound message, per each unique event type.
Training Completed True/False Was training completed from the Training Challenge link in this email?
Training Passed True/False Did the training taken from the Training Challenge link in this email result in a passing score?
Training Started True/False Was training started from the Training Challenge link in this email?
Unsubscribe Clicked True/False Was at least one Unsubscribe Page as accessed with information from this outbound email message?
Voice Application Name list of available values Name of Voice Application
Voice Confirmation Validated True/False Did the user enter a confirmation code they were sent from the voice application?
Voice Maximum Step Completed list of available values

What is the highest step the user completed for the voice application?

Web Page Template # list of available values Number of web page template for the landing page.
Web Page Template Category list of available values Category of web page template for the landing page.
Web Page Template Name list of available values Name of web page template for the landing page.
Web Server # list of available values Number of web server.
Web Server Name list of available values Name of web server.
Web Server Type list of available values Type of web server.
Web Server URL list of available values Current URL in the web server record.
Web Template Type list of available values Type of web template.
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