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Outbound Analysis Metrics

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This page describes the main metrics you can use in the Outbound Analysis results.

You can use these metrics:

 

Metric NameFormatDescription
Action Summarylist of available valuesA brief summary of events that happened for this email.
ActivityTrue/FalseAt least one web-based activity was triggered from this outbound email message.
Activity CaptchaTrue/FalseAt least one Captcha was submitted with information from this outbound email message.
Activity Feedback FormTrue/FalseAt least one Feedback Form was submitted with information from this outbound email message.
Activity Feedback MessageTrue/FalseAt least one Feedback Form Message field was submitted with information from this outbound email message.
Activity Feedback SenderTrue/FalseAt least one Feedback Form Sender field was submitted with information from this outbound email message.
Activity Feedback TopicTrue/FalseAt least one Feedback Form Topic field was submitted with information from this outbound email message.
Activity File DownloadTrue/FalseAt least one File Download was performed with information from this outbound email message.
Activity File UploadTrue/FalseAt least one File Upload was submitted with information from this outbound email message.
Activity FW: Incident ResponseTrue/FalseAt least one copy of this email was forwarded to an approved incident response repository.
Activity Image ViewTrue/FalseAt least one Image was downloaded with information from this outbound email message.
Activity Login FormTrue/FalseAt least one Login Form was submitted with information from this outbound email message.
Activity Login Form PasswordTrue/FalseAt least one Login Form Password was submitted with information from this outbound email message.
Activity Login Form UserTrue/FalseAt least one Login Form User field was submitted with information from this outbound email message.
Activity Smart AttachmentTrue/FalseAt least one Smart Attachment link was followed for this email.
Activity Unsubscribe FormTrue/FalseAt least one Unsubscribe Form was submitted with information from this outbound email message.
Address Book Categorylist of available valuesThe current address book category.
Address Book Namelist of available valuesCurrent address book name.
Adhoc Click Countnumeric valueAd hoc click count for the specified date range across all campaigns.
Adhoc Click Count Risk Categoryauto-calculated text valueRisk category calculated by the ad hoc click count utility.
BouncedTrue/FalseAfter sending the email, a server explicitly replied that the email bounced or otherwise was undeliverable.
Campaign #list of available valuesCampaign number.
Campaign Categorylist of available valuesCampaign category.
Campaign Cutoff Datecalendar dateCurrent campaign cutoff date.
Campaign End Datecalendar dateCurrent campaign end date.
Campaign Intentlist of available valuesObjective of the campaign.
Campaign Lifecycle Statuslist of available valuesSystem-assigned status of a campaign, used for reporting.
Campaign Namelist of available valuesCampaign name.
Campaign Start Datecalendar dateCurrent campaign start date.
Campaign Typelist of available valuesType of campaign – for example, Email Campaign or Portable Media Campaign.
ClickedTrue/FalseAt least one Landing Page was accessed with information from this outbound email message.
Custom FieldsvariableCustom email address attributes used for advanced campaign targeting and analysis.
Email Addressfree textPhysical Address value in the email address record.
Email Address @domainlist of available valuesDomain name used by this email address. The text to the right of the @ sign.
Email Address ActiveTrue/FalseIs the current email address record active?
Email Address AnonymizedTrue/FalseHas the email address record been anonymized?
Email Address Cityfree textCity value for the email address record.
Email Address Companyfree textCompany value for the email address record.
Email Address Countryfree textCountry value for the email address record.
Email Address First Namefree textFirst Name value for the email address record.
Email Address Full Namefree textFull Name value for the email address record.
Email Address Id Total Event Pointsfree textTotal sum of Event Points accumulated by this Email Address ID.
Email Address Languagefree textLanguage value for the email address record.
Email Address Last Namefree textLast Name for the email address record.
Email Address Mobile Phonefree textMobile field value for the email address record.
Email Address Name Suffixfree textName Suffix value for the email address record.
Email Address Personal Titlefree textPersonal Title value for the email address record.
Email Address Phonefree textPhone value for the email address record.
Email Address Regionfree textThe region value for the email address record.
Email Address RestrictedTrue/FalseThis field is no longer used and will be removed in a future release.
Email Address Sitefree textSite value for the email address record.
Email Address Sourcefree textSource value for the email address record.
Email Address Statefree textState value for the email address record.
Email Address TimeZonefree textTime zone value for the email address record.
Email Address Zipfree textZip code value for the email address record.
Email Server #list of available valuesNumber of email server used to send this email.
Email Server Namelist of available valuesName of email server used to send this email.
Email Server Typelist of available valuesType of email server used to send this email.
Email Template #list of available valuesAutogenerated number of email template used in this campaign.
Email Template Categorylist of available valuesCategory value for the email template record.
Email Template Enable Inline Imageslist of available valuesAre Inline Images enabled in the email template record?
Email Template Namelist of available valuesName of email template used in this campaign.
Email Template Typelist of available valuesEmail Template Type – Email or Removable Media.
First Click Minuteslist of available valuesNumber of minutes between the time this message was sent and the Page View.
First Click Timecalendar valueTime of the first Page View for this outbound message.
First Report Minutesfree textNumber of minutes between the time this message was sent and the first Incident Response.
First Report Timecalendar valueActual time that the first Incident Response was received for this outbound message.
First Training Startedlist of available valuesFirst training started for this outbound message.
Last Send Attempt ErrortextError message from the last campaign message send attempt, if send attempt unsuccessful. If send attempt successful, field is blank.
List of Training Startedfree textList of each training that was started for this outbound message.
LockedTrue/FalseIs the outbound message locked to prevent delivery attempts?
Message #free textA globally unique message identifier.
Message Typelist of available valuesType of message that will be sent, used to filter between test messages and other types.
Minutes Spent on Landing Pagefree textNumber of minutes user spent on the Landing Page for this outbound email.
Multi ClickerTrue/FalseUser accessed the Web Page from the email more than one time.
Operating System Listlist of available valuesList of operating systems detected on user's device when the web page was accessed.
Organization Areafree textCurrent Organization Area in the email address record. (For example, department, division, company.)
Organization Levelfree textCurrent Organization Level in the email address record. (For example, title or management level.)
Organization Tenurefree textAmount of time the person associated with the email address has been part of the organization. Expressed as numbers or words.
Out of OfficeTrue/FalseAt least one Out of Office email reply was received as a response to this outbound message.
Planlist of available valuesPlan assigned to the campaign associated with the data.
Plan #list of available valuesPlan number assigned to the campaign associated with the data.
Program Term Groupfree textProgram term group to which this participant belongs.
Program Term Levelfree textProgram term level of this participant when this address was used.
Reply or Action DetectedTrue/FalseWas there at least one Reply or web-based Action related to this outbound message?
Reply ReceivedTrue/FalseWas there at least one email reply received that corresponded to this outbound message?
Reputation Training CompletedTrue/FalseHas the user associated with the Email Address ever completed a Training Challenge?
Reputation Training PassedTrue/FalseHas the user associated with the Email Address ever received a passing grade on a Training Challenge?
Reputation Training StartedTrue/FalseHas the user associated with the Email Address ever started an Online Training Challenge?
Seconds Spent on Landing Pagefree text /numberNumber of seconds user spent on the Landing Page for this outbound email, specified as a range from at least to at most.
Send Aftercalendar valueAll unlocked, unsent messages will attempt delivery some time after the Send After date and time, specified as a range from at least to at most.
Send After Time Zonefree textThe Send After date/time, in the context of the Schedule Based Upon setting.
Send Attempt In ProgressTrue/FalseA Send Attempt is currently in progress.
Send Attemptslist of available valuesNumber of Send Attempts tried so far, specified as a range from at least to at most.
Send Datecalendar valueActual date of the last delivery attempt, specified as a range from at least to at most.
Sender Address VerificationTrue/FalseAt least one Sender Address Verification email reply was received as a response to this outbound message.
SentTrue/FalseHas the outbound message delivery already been attempted without server errors?
Statuslist of available valuesStatus of the outbound email message.
Subjectlist of available valuesSubject of the outbound email message.
Term Chronic Clickerlist of available valuesUser associated with this email address has clicked on the link in every sent message within the reporting term.
Term Click Countfree text /numberCount of messages sent to this email address with at least one click within the rolling term, specified as a range from at least to at most.
Term Click Rate %free text / percentPercentage of messages sent to this email address with at least one Page View within this rolling term, specified as a range from at least to at most.
Term Consecutive Clickerlist of available valuesUser associated with this email address has clicked on the link in more then one consecutively sent message within the reporting term.
Term Datecalendar valueDate used to determine the Term.
Term Multi Clickerlist of available valuesUser associated with this email address has more than one Term Page Views Counts.
Term Namelist of available valuesTerm used by this message.
Term Reported Countfree text /numberCount of messages sent to this email address with at least one FW: Incident Response within the rolling term, specified as a range from at least to at most.
Term Reported Rate %free text /percentPercentage of messages sent to this email address with at least one FW: Incident Response within this rolling term, specified as a range from at least to at most.
Term Targeted Message Countfree text /number

Count of messages sent to this email address within the rolling term where the campaign intent is to test, specified as a range from at least to at most.

Term Training Listfree textList of training that has been completed by this email address within the rolling term.
Tofree textReceiving address for this email.
Total Event Pointslist of available valuesTotal event points for this outbound message, per each unique event type.
Training CompletedTrue/FalseWas training completed from the Training Challenge link in this email?
Training PassedTrue/FalseDid the training taken from the Training Challenge link in this email result in a passing score?
Training StartedTrue/FalseWas training started from the Training Challenge link in this email?
Unsubscribe ClickedTrue/FalseWas at least one Unsubscribe Page accessed with information from this outbound email message?
Voice Application Namelist of available valuesName of Voice Application.
Voice Confirmation ValidatedTrue/FalseDid the user enter a confirmation code they were sent from the voice application?
Voice Maximum Step Completedlist of available values

What is the highest step the user completed for the voice application?

Web Page Template #list of available valuesNumber of web page template for the landing page.
Web Page Template Categorylist of available valuesCategory of web page template for the landing page.
Web Page Template Namelist of available valuesName of web page template for the landing page.
Web Server #list of available valuesNumber of web server.
Web Server Namelist of available valuesName of web server.
Web Server Typelist of available valuesType of web server.
Web Server URLlist of available valuesCurrent URL in the web server record.
Web Template Typelist of available valuesType of web template.
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