How to activate a product or bundle that you have purchased
You can activate a product or bundle that includes one of the following products:
Email Gateway Defense
Impersonation Protection
Incident Response
Cloud Archiving Service
Cloud-to-Cloud Backup
Data Inspector
You can activate a product or bundle when the product card looks like this:

To activate a product or bundle, you must have an account selected. You can't activate a product or bundle with All accounts selected.
If you don't have an account selected, click the account switcher at the top of the page, in the center.
Select an account.
If you aren't on the Home page, in the left navigation, click Home.
In the Available area, on a product card, click Activate product or bundle.