Reports in Advanced Event Analysis weigh events on a point basis. Events have associated counts, like number of clicks or number of image views. You can assign points to those events, then view the point-based results visually. This is a form of gamification. Rather than looking at individual users or percentages, you can see, for example, which department has earned the most points in the last four campaigns. The chart below, Custom: Department Leaderboard, shows that scenario.
To assign points, navigate to System > Points Manager. In the Points Manager, you can assign points for each type of action – either positive or negative, depending on whether the action is seen as positive (like reporting potentially harmful phishing emails) or negative (like clicking a suspect link). Back in the Advanced Event Analysis, higher scores are indicative of better results.
Refer to Points Manager for more details.
To work with Advanced Event Analysis:
- Navigate to Results > Advanced Analysis.
In the left panel, select appropriate filters, for example a
- Click Event Count to see the number of occurrences for each event, presented in a variety of charts.
- Click Event Points to see the Event Count multiplied by the points assigned per event, presented in a variety of charts.
- Click Detail for an overview of the results and ideas for report customization.
Anything in the Results tables can be exported as a PDF or CSV file. For details, refer to How to Export Data.
Creating Custom Reports
For details, refer to How to Create Custom Reports.