We use cookies on our website to ensure we provide you with the best experience on our website. By using our website, you agree to the use of cookies for analytics and personalized content.This website uses cookies. More Information
It seems like your browser didn't download the required fonts. Please revise your security settings and try again.

Attention

Review the Data Retention Setting in the Global Settings menu by December 2019 to ensure it meets your needs. The first data retention delete will occur on January 1, 2020.

Reputation Analysis Metrics

  • Last updated on

This page describes the main metrics you can use in the Reputation Analysis results.

You can use these metrics:

 

Metric Name Format Description
@domain free text Domain name used by this email address. The text to the right of the @ sign.
Action Summary list of available values A brief summary of events that happened for this email.
Action Captcha True/False Has the user of this email address ever submitted an image Captcha form?
Action Captcha Authorized True/False Has the user of this email address ever submitted a non-blank response on a Captcha field?
Action Feedback Form True/False Has the user of this email address ever submitted a Feedback Form?
Action File Download True/False Has the user of this email address ever performed an Action File Download?
Action File Upload True/False Has the user of this email address ever uploaded a file to a form?
Action Image View True/False Has the user of this email address ever performed an Action Image View?
Action Login Authorized True/False Has the user of this email address ever submitted a Login Form with both a User and Password?
Action Login Form True/False Has the user of this email address ever submitted a Login Form?
Action Login User True/False Has the user of this email address ever submitted a User field on a Login Form?
Action Password True/False Has the user of this email address ever submitted a Password on a Login Form?
Action Smart Attachment True/False Has the user of this email address ever arrived at a landing page due to an interaction with a Smart Attachment?

Action Smart Attachment Runnable

True/False Has the user of this email address ever arrived at a landing page by Running/Executing a Smart Attachment EXE or macro?
Action Unsubscribe Form True/False Has the user of this email address ever submitted an Unsubscribe form?
Active True/False Is this email address available for campaigns?
Address Book list of available values Name of the address book containing this address entry.
Address Book # list of available values Number of the address book containing this address entry.
Anonymized True/False Have the details of this email address entry been deactivated and replaced with Anonymous data?
Bounce Notice True/False Has the email address ever received a Bounce Notice?
City free text The geographic City corresponding to this email address entry.
Clicked True/False
Has the user of this email address ever clicked on a link?
Company free text Organization associated with this email address book entry. 
Country free text Geographic Country corresponding to this email address book entry.
Custom Fields variable Custom email address attributes used for advanced campaign targeting and analysis.
Delivery Delayed Notice True/False Has the user of this email address ever received a Delivery Delayed Notice?
Delivery Status Notice True/False Has the user of this email address ever received a Delivery Status Notice?
Email Address free text Physical Address value in the email address record.
Email Address # list of available values A system-assigned unique record identifier.
Email Address Locked True/False

If the email address is scheduled or has been sent emails, it is locked by the system and importing is disabled.  

FW: Incident Response True/False Has the user of this email address ever forwarded an email to an approved Incident Response Repository?

First Name

free text First name associated with the contact email address.
Full Name free text Complete name associated with the contact email address, usually consisting of the first and last name, but can also include a middle name. 
Language Code free text Language Code, typically the ISO language/region code, corresponding to this email address book entry.
Last Name free text Last name associated with the contact email address. 
Last Updated  calendar date Last time this entry was updated by either manual or automated processes, specified as a range from at least to at most.
Mobile Phone free text Phone number that can be used for text messaging tests. 
Name Suffix free text Name suffix (like Jr. or Sr.) associated with this email address.
Organization Area free text Part of the organization, like department or division, corresponding to the email address entry.
Organization Level free text Title or management level corresponding to the email address entry.
Organization Tenure free text How long the user of this email address has been with the organization. Can be numerical or alphabetical entry.
Out of Office Notice True/False Has the user of this email address ever received an Out of Office Notice?
Personal Title free text Title associated with the contact email address, such as Dr., Mr., Ms., and so on.
Phone free text Phone number associated with this contact email address that can be used to receive voice messaging.
Region free text Geographic region where the email address is located, like EMEA or Northeast. You can also choose to use ISO region codes.
Replied True/False Has the user of this email address ever replied to a campaign?
Restricted True/False This field is no longer used and will be removed in a future release.
Scheduled Outbound Email True/False Has the user of this email address ever been scheduled in an outbound email campaign?
Sender Address Verification Notice True/False Has the user of this email address ever received a Sender Address Verification Notice?
Sent Outbound Email True/False Has the user of this email address ever been sent an outbound email?
Site/Location free text Descriptor for the location of the email address, like Manufacturing or Downtown Branch.
Source free text The source of the email address. This field can be an Open Source Intelligence source or perhaps data from human resources or a response from a certain marketing campaign.
State free text Geographic state corresponding to the email address entry.
Street Address free text Geographic street address corresponding to the email address entry.
Timezone free text Time zone associated with this contact email address.
Total Event Points free text Points associated with this email address, as described in Points Manager, specified as a range from at least to at most.

Training Completed

True/False Has the user associated with this email address ever completed a Training Challenge?
Training Passed True/False Has the user of this email address ever received a passing grade on a Training Challenge?
Training Started True/False Has the user of this email address ever clicked on an Online Training Challenge?
Unsubscribed Clicked True/False Has the user of this email address ever clicked on an Unsubscribe link?
Zip Code free text Zip or other postal code for the geographical address corresponding to the email address entry.

 

Domain name used by this email address. The text to the right of the @ sign.

Last updated on