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Web Activity Analysis Metrics

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This page describes the main metrics you can use in the Web Activity Analysis results.

You can use these metrics for the following purposes:

 

Metric NameFormatDescription
Action CaptchaTrue/FalseDid the user submit an image Captcha form?
Action Captcha AuthorizedTrue/False

Did the user submit a non-blank response on a Captcha field?

(is it non-blank or a correct response?)

Action Feedback FormTrue/FalseDid the user submit a feedback form?
Action Feedback Form MessageTrue/FalseDid the user submit a message with their feedback form?
Action Feedback Form SenderTrue/FalseDid the user include their sender information with their feedback form?
Action Feedback Form TopicTrue/FalseDid the user include a topic with their feedback form?
Action File DownloadTrue/FalseDid the user perform a file download?
Action File UploadTrue/FalseDid the user perform a file upload?
Action File Upload Namefree textName of file uploaded by the user.
Action Form Field PasswordTrue/FalseDid the user submit a login form including password information?
Action Image ViewTrue/FalseDid the user view an image?
Action Login AuthorizedTrue/FalseDid the user submit a login form including both user and password field information?
Action Login FormTrue/FalseDid the user submit a login form?
Action Login Form UserTrue/FalseDid the user submit a login form with user information?
Action Smart AttachmentTrue/FalseDid the user open or click on a smart attachment?
Action Smart Attachment Typelist of available valuesWhich type of smart attachment did the user interact with? If a single activity falls in multiple types, the system assigns to the most specific.
Action Typelist of available values

Summary description of the web activity. If a single Action falls in multiple Action types, the system assigns it to the most specific.

Action Unsubscribe FormTrue/FalseDid the user submit an unsubscribe form?
Action Unsubscribe Form Valuefree textContent the user submitted in an unsubscribe form.
Address Book Categorylist of available valuesCategory of the address book associated with the user performing web activities.
Address Book Namefree textName of the address book associated with the user performing web activities.
Campaign Categorylist of available valuesCategory of the campaign associated with the web activity.
Campaign Cutoff Datecalendar date

Date at which campaign activity is cut off, specified as a range from at least to at most.

Campaign End Datecalendar dateDate on which the campaign ends, specified as a range from at least to at most.
Campaign Media Reporting Datecalendar dateIf the campaign is a portable media campaign, the campaign reporting date.
Campaign Mode Portable MediaTrue/FalseIs the campaign a portable media campaign?
Campaign Namelist of available valuesName of the campaign that initiated this web activity.
Campaign Start Datecalendar dateDate on which the campaign starts, specified as a range from at least to at most.
ClickedTrue/FalseDid the user click a link in the campaign email, attachment, or landing page?
Clicked Link Elapsed Time on Pagefree textTotal number of seconds this web page was detected as being open in the user's browser, specified as a range from at least to at most.
Only applies when Activity Type = Page View.
Client Admin UserTrue/FalseDoes the client user have administrative rights on their computer?
Client Machine IPfree textThe IP address of the client machine performing the web activity.
Client Machine Namefree textThe name of the client machine performing the web activity.
Client User Namefree textThe user name logged into the client machine performing the web activity.
Custom Fieldsfree textCustom attributes used for advanced campaign targeting and analysis.
Email Addressfree textEmail Address of the user.
Email Address @domainlist of available valuesDomain name used by this email address. The text to the right of the @ sign.
Email Address ActiveTrue/FalseIs the email address record active?
Email Address AnonymizedTrue/FalseHas the email address record been anonymized?
Email Address Cityfree textCity value associated with the user performing web activities.
Email Address Companyfree textCompany value associated with the user performing web activities.
Email Address Countryfree textCountry value associated with the user performing web activities.
Email Address First Namefree textFirst Name value associated with the user performing web activities.
Email Address Full Namefree textFull Name value associated with the user performing web activities.
Email Address Languagefree textLanguage value associated with the user performing web activities.
Email Address Last Namefree textLast Name value associated with the user performing web activities.
Email Address Name Suffixfree textName Suffix value associated with the user performing web activities.
Email Address Personal Titlefree textPersonal Title value associated with the user performing web activities.
Email Address Regionfree textRegion value associated with the user performing web activities.
Email Address RestrictedTrue/FalseThis field is no longer used and will be removed in a future release.
Email Address Sitefree textSite value associated with the user performing web activities.
Email Address Sourcefree textSource value associated with the user performing web activities.
Email Address Statefree textState value associated with the user performing web activities.
Email Address TimeZonefree textTime zone value associated with the user performing web activities.
Email Address Zipfree textZip code value associated with the user performing web activities.
Email Server Namelist of available valuesName of email server used to send the email that resulted in web activity.
Email Template Categorylist of available valuesCategory value for the email template record that resulted in web activity.
Email Template Namelist of available valuesName of email template record that resulted in web activity.
Engine WebKitfree textWeb browser engine used in Apple's Safari browser.
HTTP Refererfree text 
HTTP User Agentfree text 
IP Citylist of available valuesCity name associated with IP address performing web activity.
IP Country Namelist of available valuesCity name associated with IP address performing web activity.
IP Host Namefree textHost name associated with IP address performing web activity.
IP Network Typelist of available valuesNetwork type associated with IP address performing web activity.
IP Organizationlist of available valuesOrganization associated with IP address performing web activity.
IP State Codelist of available valuesNumeric state code associated with IP address performing web activity.
IP State Namelist of available valuesState name associated with IP address performing web activity.
IP User Typelist of available valuesUser type associated with IP address performing web activity.
ISP Namefree textName of the user's Internet Service Provider.
Navigator Cookie Enabledfree text 
Navigator Geolocation Accuracyfree text 
Navigator Geolocation Errorfree text 
Navigator Java Enabledfree text 
Navigator Platformfree text 
Navigator Taint Enabledfree text 
Navigator User Agentfree text 
Navigator Versionfree text 
Operating Systemlist of available values

Operating system reported by the browser associated with this web activity.

Organization Areafree textPart of the organization, like department or division, corresponding to the user associated with this web activity.
Organization Levelfree textTitle or management level corresponding to the user associated with this web activity.
Organization Tenurefree textHow long the user of this email address has been with the organization. Can be numerical or alphabetical entry.
Outbound #list of available valuesA system assigned unique record identifier.
Outbound Activity Page ViewTrue/FalseDid the outbound message associated with the web activity have at least one page view?
Outbound BouncedTrue/FalseDid the outbound message associated with the web activity bounce?
Outbound Out of OfficeTrue/FalseDid the corresponding outbound message associated with the web activity receive an Out Of Office notification?
Outbound Reply ReceivedTrue/FalseDid the corresponding outbound message associated with the web activity receive a reply?
Outbound Reply Tofree textThe Reply To address in the corresponding outbound message. 
Outbound Send Datecalendar dateSend date of the corresponding outbound message.
Outbound Senderfree textSender address in the corresponding outbound message. 
Outbound Subjectfree textSubject of the corresponding outbound message. 
Outbound Tofree textRecipient address in the corresponding outbound message. 
Planlist of available valuesPlan assigned to the campaign associated with the data. 
Plan #list of available valuesPlan number assigned to the campaign associated with the data. 
Program Term Groupfree textProgram term group that this participant belongs to.
Program Term Levelfree textProgram term level that this participant is at when this address was used.
Remote IP Addressfree textIP address of client machine participating in web activity.
Reputation Training CompletedTrue/FalseHas this client ever completed a training challenge?
Reputation Training PassedTrue/FalseHas this client ever received a passing grade on a training challenge?
Reputation Training StartedTrue/FalseHas this client ever started an online training challenge?
Request Datecalendar date, specified as a range from at least to at most.
Request Methodlist of available valuesProgrammatic method used to
Request Timecalendar date, specified as a range from  at least  to  at most .
Request URIfree textURI
Server Namefree textName of server hosting the web page where activity is taking place.
Training CompletedTrue/FalseWas training completed from the Training Challenge link in this email?
Training PassedTrue/FalseDid the training taken from the Training Challenge link in this email result in a passing score?
Training StartedTrue/False

Was the training from the Training Challenge link in this email started?

Unsubscribe ClickedTrue/FalseWas the Unsubscribe link in this email clicked?
Web Page Template Categorylist of available valuesCategory of the Web Page Template.
Web Page Template Namelist of available valuesName of the Web Page Template.
Web Server Namelist of available valuesName of Web Server serving the Web Page Template.


 

 

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