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Template Items

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Template items, also called template fields, are placeholders for content you might want to add in a template, like the recipient's first name or a certain date. When working with a template for a campaign, you can use template items in the message section to customize the message, making it appear to be more legitimate to the recipient. For information about editing a template, refer to Email Templates.

Recipient-Based Items

When you are editing a template, you can add information about the recipient to the template. While editing, click the template button templateButton.png to view a list where you can pick the one or more attributes you want to add.  In this example, we are adding the recipient's first name, so the message appears more personalized. 


Note: The attribute the item relates to (e.g., firstName) must be populated in the Address Book associated with the campaign in which the template is used.
If that attribute is not populated in the Address Book, the item will not display in the email sent.

Template items are available for various fields in the Address Book. This table represents some of the more frequently used items.


Field from the Address Book

{email:firstName}First Name
{email:lastName}Last Name
{email:address}Email Address
Time-Based Items

Unlike the template items described above, the {emailSendTime} item is not available by clicking the template button. You must add this information manually.
Because this is a manual process, it is important to to send yourself a test email to check on your entries. If you make a formatting mistake with the tag in the email template, you will receive an error message in the email you receive. Address the error and send yourself another test email.

You can use the {emailSendTime} item to add  authenticity to emails that have a message related to time stamps, such as the time of a security incident or a timestamp related to the shipment/delivery of a package. This time stamp is unique for each email sent to each of your recipients during the campaign, so it is more difficult for employees to confer about whether the campaign email is a phishing email.

In Campaigns, Email Templates, and the Email Template Manager, you can add one or more {emailSendTime} items to your Email Template, using the following format:
{emailSendTime:'format':'time zone':'relative'}

The time zone and relative parameters are optional, but if you want to use the relative parameter, you must specify a time zone. Examples of how to use these parameters are shown in the tables below.

Format Element



Day of month, with leading zeroes.


Day of month, without leading zeroes.


Ordinal suffix in English for day of month. Use with 'j', as in 'jS' to auto append "st", "nd", "rd", and "th".


Three-letter English abbreviation for Day of Week.

(lowercase L)

Day of week.


Day of year.


Week number of the year.


Full month name in English.


Three-letter English abbreviation for the Month.


Two-digit Month number, with leading zeroes.


Two-digit Month number, without leading zeroes.


Four-digit Year.


Two-digit Year.


Lowercase "am" or "pm".


Uppercase "AM" or "PM".


12 hour format, without leading zeroes.


24 hour format, without leading zeroes.


12 hour format, with leading zeroes.


24 hour format, with leading zeroes.


Minutes, with leading zeroes.


Seconds, with leading zeroes.


Timezone identifier in English.  For example, "America/Chicago"


Timezone abbreviation in English. For example, "CST", "CDT", or "GMT.

Examples of {emailSendTime} Usage

Sample Usage

Result if Email is Sent at 2024-01-31 02:11pm









{emailSendTime:'Y-m-d H:i'}

2024-01-31 14:11

{emailSendTime:'m/d/Y H:i'}

02/31/2024 14:11

{emailSendTime:'d/m/Y H'}

31/01/2024 14

{emailSendTime:'l, F d'}

Thursday, July 4

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