This page describes the main metrics you can use in the Web Activity Analysis results.
You can use these metrics for the following purposes:
- Add to custom column layouts, as described in Working with Results Tables.
- Make custom reports in the Summary Fields, as described in How to Create Custom Reports.
- (in the Filter in the left panel) Locate specific records within Outbound Analysis results, as described in Working with Results Tables.
| Metric Name | Format | Description |
|---|---|---|
| Action Captcha | True/False | Did the user submit an image Captcha form? |
| Action Captcha Authorized | True/False | Did the user submit a non-blank response on a Captcha field? (is it non-blank or a correct response?) |
| Action Feedback Form | True/False | Did the user submit a feedback form? |
| Action Feedback Form Message | True/False | Did the user submit a message with their feedback form? |
| Action Feedback Form Sender | True/False | Did the user include their sender information with their feedback form? |
| Action Feedback Form Topic | True/False | Did the user include a topic with their feedback form? |
| Action File Download | True/False | Did the user perform a file download? |
| Action File Upload | True/False | Did the user perform a file upload? |
| Action File Upload Name | free text | Name of file uploaded by the user. |
| Action Form Field Password | True/False | Did the user submit a login form including password information? |
| Action Image View | True/False | Did the user view an image? |
| Action Login Authorized | True/False | Did the user submit a login form including both user and password field information? |
| Action Login Form | True/False | Did the user submit a login form? |
| Action Login Form User | True/False | Did the user submit a login form with user information? |
| Action Smart Attachment | True/False | Did the user open or click on a smart attachment? |
| Action Smart Attachment Type | list of available values | Which type of smart attachment did the user interact with? If a single activity falls in multiple types, the system assigns to the most specific. |
| Action Type | list of available values | Summary description of the web activity. If a single Action falls in multiple Action types, the system assigns it to the most specific. |
| Action Unsubscribe Form | True/False | Did the user submit an unsubscribe form? |
| Action Unsubscribe Form Value | free text | Content the user submitted in an unsubscribe form. |
| Address Book Category | list of available values | Category of the address book associated with the user performing web activities. |
| Address Book Name | free text | Name of the address book associated with the user performing web activities. |
| Campaign Category | list of available values | Category of the campaign associated with the web activity. |
| Campaign Cutoff Date | calendar date | Date at which campaign activity is cut off, specified as a range from at least to at most. |
| Campaign End Date | calendar date | Date on which the campaign ends, specified as a range from at least to at most. |
| Campaign Media Reporting Date | calendar date | If the campaign is a portable media campaign, the campaign reporting date. |
| Campaign Mode Portable Media | True/False | Is the campaign a portable media campaign? |
| Campaign Name | list of available values | Name of the campaign that initiated this web activity. |
| Campaign Start Date | calendar date | Date on which the campaign starts, specified as a range from at least to at most. |
| Clicked | True/False | Did the user click a link in the campaign email, attachment, or landing page? |
| Clicked Link Elapsed Time on Page | free text | Total number of seconds this web page was detected as being open in the user's browser, specified as a range from at least to at most. Only applies when Activity Type = Page View. |
| Client Admin User | True/False | Does the client user have administrative rights on their computer? |
| Client Machine IP | free text | The IP address of the client machine performing the web activity. |
| Client Machine Name | free text | The name of the client machine performing the web activity. |
| Client User Name | free text | The user name logged into the client machine performing the web activity. |
| Custom Fields | free text | Custom attributes used for advanced campaign targeting and analysis. |
| Email Address | free text | Email Address of the user. |
| Email Address @domain | list of available values | Domain name used by this email address. The text to the right of the @ sign. |
| Email Address Active | True/False | Is the email address record active? |
| Email Address Anonymized | True/False | Has the email address record been anonymized? |
| Email Address City | free text | City value associated with the user performing web activities. |
| Email Address Company | free text | Company value associated with the user performing web activities. |
| Email Address Country | free text | Country value associated with the user performing web activities. |
| Email Address First Name | free text | First Name value associated with the user performing web activities. |
| Email Address Full Name | free text | Full Name value associated with the user performing web activities. |
| Email Address Language | free text | Language value associated with the user performing web activities. |
| Email Address Last Name | free text | Last Name value associated with the user performing web activities. |
| Email Address Name Suffix | free text | Name Suffix value associated with the user performing web activities. |
| Email Address Personal Title | free text | Personal Title value associated with the user performing web activities. |
| Email Address Region | free text | Region value associated with the user performing web activities. |
| Email Address Restricted | True/False | This field is no longer used and will be removed in a future release. |
| Email Address Site | free text | Site value associated with the user performing web activities. |
| Email Address Source | free text | Source value associated with the user performing web activities. |
| Email Address State | free text | State value associated with the user performing web activities. |
| Email Address TimeZone | free text | Time zone value associated with the user performing web activities. |
| Email Address Zip | free text | Zip code value associated with the user performing web activities. |
| Email Server Name | list of available values | Name of email server used to send the email that resulted in web activity. |
| Email Template Category | list of available values | Category value for the email template record that resulted in web activity. |
| Email Template Name | list of available values | Name of email template record that resulted in web activity. |
| Engine WebKit | free text | Web browser engine used in Apple's Safari browser. |
| HTTP Referer | free text | |
| HTTP User Agent | free text | |
| IP City | list of available values | City name associated with IP address performing web activity. |
| IP Country Name | list of available values | City name associated with IP address performing web activity. |
| IP Host Name | free text | Host name associated with IP address performing web activity. |
| IP Network Type | list of available values | Network type associated with IP address performing web activity. |
| IP Organization | list of available values | Organization associated with IP address performing web activity. |
| IP State Code | list of available values | Numeric state code associated with IP address performing web activity. |
| IP State Name | list of available values | State name associated with IP address performing web activity. |
| IP User Type | list of available values | User type associated with IP address performing web activity. |
| ISP Name | free text | Name of the user's Internet Service Provider. |
| Navigator Cookie Enabled | free text | |
| Navigator Geolocation Accuracy | free text | |
| Navigator Geolocation Error | free text | |
| Navigator Java Enabled | free text | |
| Navigator Platform | free text | |
| Navigator Taint Enabled | free text | |
| Navigator User Agent | free text | |
| Navigator Version | free text | |
| Operating System | list of available values | Operating system reported by the browser associated with this web activity. |
| Organization Area | free text | Part of the organization, like department or division, corresponding to the user associated with this web activity. |
| Organization Level | free text | Title or management level corresponding to the user associated with this web activity. |
| Organization Tenure | free text | How long the user of this email address has been with the organization. Can be numerical or alphabetical entry. |
| Outbound # | list of available values | A system assigned unique record identifier. |
| Outbound Activity Page View | True/False | Did the outbound message associated with the web activity have at least one page view? |
| Outbound Bounced | True/False | Did the outbound message associated with the web activity bounce? |
| Outbound Out of Office | True/False | Did the corresponding outbound message associated with the web activity receive an Out Of Office notification? |
| Outbound Reply Received | True/False | Did the corresponding outbound message associated with the web activity receive a reply? |
| Outbound Reply To | free text | The Reply To address in the corresponding outbound message. |
| Outbound Send Date | calendar date | Send date of the corresponding outbound message. |
| Outbound Sender | free text | Sender address in the corresponding outbound message. |
| Outbound Subject | free text | Subject of the corresponding outbound message. |
| Outbound To | free text | Recipient address in the corresponding outbound message. |
| Plan | list of available values | Plan assigned to the campaign associated with the data. |
| Plan # | list of available values | Plan number assigned to the campaign associated with the data. |
| Program Term Group | free text | Program term group that this participant belongs to. |
| Program Term Level | free text | Program term level that this participant is at when this address was used. |
| Remote IP Address | free text | IP address of client machine participating in web activity. |
| Reputation Training Completed | True/False | Has this client ever completed a training challenge? |
| Reputation Training Passed | True/False | Has this client ever received a passing grade on a training challenge? |
| Reputation Training Started | True/False | Has this client ever started an online training challenge? |
| Request Date | calendar date | , specified as a range from at least to at most. |
| Request Method | list of available values | Programmatic method used to |
| Request Time | calendar date | , specified as a range from at least to at most . |
| Request Time Zone Actual | date Time | Specifies a date and time in the user's time zone. |
| Request Time Zone Actual Text | free text | Specifies a date and time in the user's time zone, including the UTC offset. For example 2027-02-10 15:25 (Friday) America/New_York UTC-5. |
| Request URI | free text | URI |
| Server Name | free text | Name of server hosting the web page where activity is taking place. |
| Training Completed | True/False | Was training completed from the Training Challenge link in this email? |
| Training Passed | True/False | Did the training taken from the Training Challenge link in this email result in a passing score? |
| Training Started | True/False | Was the training from the Training Challenge link in this email started? |
| Unsubscribe Clicked | True/False | Was the Unsubscribe link in this email clicked? |
| Web Page Template Category | list of available values | Category of the Web Page Template. |
| Web Page Template Name | list of available values | Name of the Web Page Template. |
| Web Server Name | list of available values | Name of Web Server serving the Web Page Template. |